George Boag, Chief Executive Officer of Targeting Innovation and Digital Director of Skills Development Scotland, led the session on increasing sales, reducing costs and boosting efficiency by accessing digital innovation tools which are available to all companies in Scotland. Delegates learned how new technologies and digital innovations are transforming business models, customer experience and organisational efficiency. George outlined how to assess your own business readiness, explore digital opportunities and identify avenues for return through digital implementation within our own companies. He provided action plans aligned with digital innovations for immediate implementation.